This is Not Another Course You won't FInish

It's The Roadmap Leading You To Where Your Next Level Begins

Imagine stepping into the final months of the year with absolute clarity and a ready-to-launch offer, complete with a strategic marketing plan to make it a success.

You’ve always known it was possible, and I know you’ve got a life-changing idea already dreamed up. Season to Scale is where you put it into action.

The next chapter of your business is only 12 weeks away.

You're in the right place

Your Season For
Growth & Expansion

The nudge to share your knowledge through a new offer, high-ticket program or scalable course, and transform the way you serve your clients is getting louder and louder.

You’ve already ran the numbers. This next step could completely change your life. Give you the time freedom to invest in life outside your business. Set you up financially so you never have to take on a mis-aligned contract just to pay the bills.

Despite the desire, you’ve always found excuses as to why now is not the right time. That changes now.

Your challenges

Does this sound like you?

You spend so much of your time as a service provider supporting other people’s goals and ambitions, that yours always get put on the back burner. When you finally get days off or hit a lull, the only energy you can muster is to slam your laptop shut and hit pause on any behind-the-scenes work.

This is exactly why Season to Scale exists.

It’s a repeatable step-by-step framework that bridges the gap between where you are now and where you want to be.

Imagine the Possibility

You're One Season Away From Stepping Into The Business of Your Dreams

Regret who? When you’re setting intentions for 2026, you’re not looking back wishing you would have started sooner. You’re ahead of the game and leading your business to new heights that you’ve always known were possible.

You didn’t start your business to spend your days chained to your business, and you certainly didn’t start it to trade your salary and endless work hours for invoices that still leave you coming up short while missing out on milestones, holidays and sleep.

I’m willing to bet that you went all in on yourself because you knew you could make life-changing money and build your own schedule. That’s still possible for you.

Your life BEFORE Season to Scale:

You're stuck in the day-to-day grind and never feel like you're getting ahead
The notes app on your phone is FILLED with ideas to scale your biz, but they haven't seen the light of day
Each quarter you set big goals but don't make it to that milestone. You've almost debated if you should just accept where you're at...
Overwhelm stops you from crossing your ideas off your to-do list. The ideas sound great, but bringing them to life feels daunting

Your life AFTER Season to Scale:

Building the business of your dreams? Hell ya, and it feels damn good!
Those ideas no longer get archived and buried in your notes. You've got a repeatable process to bring them to life
You're smashing those quarterly goals and setting even bigger targets. If you can dream it, you know that it's possible for you
You're no longer relying on motivation to fuel you. You've built momentum and that shit is unstoppable

Introducing Your

Season To Scale

Let’s harness that fresh start energy that September brings so that you can ring in 2026 with renewed success and direction. You’ve got the idea and I’ve got the expertise to help you make this your most impactful season yet. We start Sept 8. Are you ready?

The Curriculum

What You'll Learn

Together, we’ll take you from idea to strategic implementation, build anticipation and drive marketing momentum, so that your audience is primed and ready to buy when you drop your new offer.

Milestone one

The Big Picture

What are you working towards over the next 8 weeks? We’ll get clear on exactly what your goals entail and everything that needs to happen before you can share it with your audience.

Outline your goals and how they fit into your business, and understand the resources need to make your vision a reality
Overcome the barriers that have held you back in the past (hint: it's likely not that you don't have enough time)
Work back from your end goal and create a step-by-step roadmap to get you there

MileStone Two

Crafting Your Launch & Marketing Strategy

Now that we’re clear on what you’re working towards, it’s time to unpack the strategy that will drive results. From launch styles to marketing, nailing your messaging and buyer psychology, we’ll cover everything you need to move forward strategically.

MileStone Three

Putting Your Plan
Into Action

Season to Scale isn’t about learning how to do the work. It’s not theory. We’ll be putting everything in to action so you can get real-time feedback on your marketing material and work out any kinks.

Milestone four

Your Post Launch Debrief

Introducing a new offer doesn’t stop the moment you stop selling it to your audience. This is where most businesses fail. They launch once and trash it if it’s not an immediate success. A debrief is essential to helping you continue to optimize and improve your offer and strategy going forward so that it becomes irresistible.

Co-working Sessions to Ditch The procrastination & Keep you Accountable

Weekly Q&A And Coaching Calls + Private Slack Channel So you're Never Stuck

New lessons Dripped Weekly To Keep You On Track without overwhelm

Forget Starting From Scratch. You Get Lifetime Access To My Templates

You'll also get

This Isn't A Self-Paced DIY Course

We all know that it’s too easy to breeze through some modules but never do the work required to see results.

That’s not happening here.

From accountability to co-working sessions and templates to help you move quicker, Season to Scale has everything you need to get this launch crossed off your to-do list.

Weekly Co-working + Coaching Sessions

This is not another course you don’t finish, there will be accountability. Join weekly co-working sessions to get tasks done and Q&A calls for support with anything you’re stuck on.

Private Slack Channel

When you’re trying to move through things, you can’t wait a week for answers. Get in-the-moment support and feedback from both me and your peers.

Access My Personal Templates

From planning worksheets to work-back schedules, content calenders and more, I’ll be sharing access to my personal launch templates.

Invest in Everything You Know Is Possible

Your Next Level Is Priceless

One-time payment of

$997 CAD

12 modules (new lessons dropped weekly)
Weekly Q&A and coaching calls
Ongoing messaging support via a private Slack channel
Co-working sessions to keep you accountable
BONUS ready-to-use template library
BONUS trainings and platform specific tutorials
BONUS AI marketing tips to help you move faster

Join Season to Scale

This is NOT for you if:

This is RIGHT for you if:

You're a service-based business owner
You're ready to expand your offerings so that you can serve your clients better
You're ready to make more money without adding more 1:1 appointments to your calendar
You want to put your business first instead and hit your next level

How it works

Here's What Happens Next

Grab Your Spot & Get Ready

Once you’ve hit purchase, you’ll get an email with all the details that you need to get started and logged into the course platform.

The Welcome Module

We’ll be kicking it off with a welcome module that will help you get settled and ready to take on your Season to Scale.

Weekly Module Drops

Each module is designed to build and compound on one another. This style allows you to get work done before moving on.

MARKETING STRATEGIST & EDUCATOR

Hi, I'm Kristen

Bringing over a decade of marketing and communications experience to the table, I help service-based business owners build clear, aligned, and results-driven marketing strategies without the overwhelm, second-guessing, or full-time hustle.

With a blend of big-picture strategy and practical guidance, I help you focus on what matters, and market your business in a way that feels good and gets results. Whether you’re launching something new, aiming for your next income goal, or simply want a more intentional approach, I’m here to help you stay focused, aligned, and moving forward.

FAQS

You've got questions? We have answers!

Are you details person? Me too! Here’s everything you need to know.

When does the course begin and end?

The first lesson will officially drop on Sept 8, with new modules dropped each Monday. We’ll officially wrap up in the end of November.

How long do I have access to the course material and templates?

The templates are yours to keep for as long as you wish to use them. Course material will stay active indefinitely, and I’ll notify you in advanced writing if and when I decide to take it down so that we can arrange alternative access.

How much time do I need to allocate each week?

The amount of time needed to execute on your launch work will be dependent on your own personal situation, but I recommend planning to spend at least 5 hours per week on both course work and execution.

The lessons dripped out each Monday will be 30-60 mins or less. There may be additional bonus lessons available that are short and to the point.

Q&A coaching sessions are slated to be up to 1 hour in length and I will send out timestamps so you can jump in where it’s most applicable to you.

Co-working sessions are optional and they will be capped at one hour.

What if I buy Season to Scale and change mind or dislike it?

I’m confident that I’ve been clear on what is included in the program and the commitment needed from you throughout the duration of the course. This information allows you to make an informed decision ahead of enrolling. As such, there will be NO REFUNDS offered.

What is the refund policy for Season to Scale?

There is a strict NO REFUND policy for this program. Please thoroughly read through the inclusions and email me if you have any additional questions before purchasing to ensure it’s the right fit for you.

What happens if I can't make the call times?

All Q&A calls will be recorded and the replay will be sent to you. You’re welcome to submit your questions ahead of time if you cannot attend live.

There is no pressure to attend co-working sessions if it doesn’t fit your schedule. It’s not mandatory, just simply there for additional accountability and connection.

Do I have to launch my offer on a specific date?

No. Your timeline is completely up to you. Whether you want to launch immediately or open your presale right away and officially launch in January…it’s up to you.

Your business, your rules. I’m just giving the tools and momentum to get there.

What platforms will we be using to facilitate this course?

My course content and templates are housed in Kajabi and our messaging support will be through a private channel on Slack. Co-working and Q&A coaching sessions will be held over Zoom (or comparable software) with recordings loaded into the course portal and emailed to you.

Get in touch

Don’t see your question in the FAQ’s?

I love connecting with you and answering your questions about the Season to Scale. You can email me directly and I’ll back to you within 24 hours.