Uncategorized

  • Why Flodesk Is My Top Email Marketing Platform For Small Business Owners

    When you’re looking to integrate email marketing into your small business marketing strategy, the sheer number of platforms out there can be utterly overwhelming.  Some are free, some are paid, some are user-friendly, most aren’t. But each time I look at what is out there, I always come back to Flodesk. Before we get into […]

  • Why You Need To Move Beyond Instagram For Your Small Business Marketing

    * Affiliate Disclaimer: this blog post contains affiliate links where I earn a small commission from any sales. These commissions come at no added cost to you and you’re under no obligation to make a purchase. Last week a popular fashion and lifestyle influencer that I follow lost her Instagram account. How would that make […]

  • Monthly Marketing Audit & Check-In: 5 Questions To Ask Yourself

    The end of the month (or the start of the next one) is a great time to check in with your marketing – and no, I’m not talking about looking at the number of followers you gained or the amount of engagement on your content… Don’t get me wrong, understanding and auditing the hard numbers […]

  • Why Vanity Metrics Don’t Matter

    Would you rather have 500 followers who all fit the criteria of your target audience demographic and are very likely to buy from you or 5000 followers, of whom only 5% of them are viable leads for your business? Chances are you’re going to say the first one, right? If you’re the savvy and ambitious […]