• Why You Need To Move Beyond Instagram For Your Small Business Marketing

    * Affiliate Disclaimer: this blog post contains affiliate links where I earn a small commission from any sales. These commissions come at no added cost to you and you’re under no obligation to make a purchase. Last week a popular fashion and lifestyle influencer that I follow lost her Instagram account. How would that make […]

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  • Monthly Marketing Audit & Check-In: 5 Questions To Ask Yourself

    The end of the month (or the start of the next one) is a great time to check in with your marketing – and no, I’m not talking about looking at the number of followers you gained or the amount of engagement on your content… Don’t get me wrong, understanding and auditing the hard numbers […]

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  • Why Vanity Metrics Don’t Matter

    Would you rather have 500 followers who all fit the criteria of your target audience demographic and are very likely to buy from you or 5000 followers, of whom only 5% of them are viable leads for your business? Chances are you’re going to say the first one, right? If you’re the savvy and ambitious […]

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  • Don’t Niche Down Before Reading This

    If you’ve been around the internet for the last few years, there is no doubt that you’ve heard the term niche down. I vehemently disagree with this advice. Here’s the problem: Most people don’t know the problem they solve or the value they provide, so they narrow down who they help – but that still […]

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