Modern Marketing To Help You Scale Without Sacrifice
The end of the month (or the start of the next one) is a great time to check in with your marketing – and no, I’m not talking about looking at the number of followers you gained or the amount of engagement on your content… Don’t get me wrong, understanding and auditing the hard numbers […]
Would you rather have 500 followers who all fit the criteria of your target audience demographic and are very likely to buy from you or 5000 followers, of whom only 5% of them are viable leads for your business? Chances are you’re going to say the first one, right? If you’re the savvy and ambitious […]
If you’ve been around the internet for the last few years, there is no doubt that you’ve heard the term niche down. I vehemently disagree with this advice. Here’s the problem: Most people don’t know the problem they solve or the value they provide, so they narrow down who they help – but that still […]
2023 is going to be the year of significant shifts when it comes to marketing your business. Here are the top 3 trends I predict we’ll see: Less Facts, More Opinion It doesn’t take long to find ten people talking about the same things, almost verbatim. This year, we are headed in a direction where […]
