• 4 Ways To Optimize Your Google My Business Profile For Local Visibility

    Honing in on local visibility can be a challenge for small retail and service based business owners. Social media isn’t guaranteed to generate viable local followers, so what are your options? Outside of networking and joining your local Chamber or business groups, a Google My Business profile is one tool that many local businesses use […]

    Read More

  • Top Marketing Trends We’ll See In 2025

    People say that marketing is getting harder, I believe it’s getting easier. With each year that passes, we shed a little more of our shiny object syndrome and propensity for BS marketing tactics, and get closer to a place that supports more humanized marketing and authentic, genuine business practices. Here are some of the marketing […]

    Read More

  • 5 Marketing Shifts Small Businesses Need To Make In 2025

    The world of marketing is constantly evolving, and while many business owners crave a step-by-step process that they can implement on autopilot, that simply isn’t viable in today’s landscape. If you have lofty goals in 2025 and want to craft a strategy that supports growth and gives you staying power, here are the 5 key […]

    Read More

  • Why You Need To Move Beyond Instagram For Your Small Business Marketing

    * Affiliate Disclaimer: this blog post contains affiliate links where I earn a small commission from any sales. These commissions come at no added cost to you and you’re under no obligation to make a purchase. Last week a popular fashion and lifestyle influencer that I follow lost her Instagram account. How would that make […]

    Read More