The world of marketing is constantly evolving, and while many business owners crave a step-by-step process that they can implement on autopilot, that simply isn’t viable in today’s landscape.

If you have lofty goals in 2025 and want to craft a strategy that supports growth and gives you staying power, here are the 5 key marketing shifts you need to make:

Making Your Marketing Priority

Marketing is something that you make time for, not something you do only when you have the time.

I know that time is a hot commodity, but if you’re serious about growing your business in 2025, prioritizing your marketing is NON-NEGOTIABLE! Without consistent effort and pointed adjustments, you will always end up in the exact same place year after year.

Unlocking Your Unique Voice

Stop saying what you think other people want to hear or mirroring what you see others in your industry doing if it’s not what you truly want to talk about.

The world is full of information. People don’t need more surface level facts that are regurgitated across the internet. They need is knowledge that is rooted in experience. You have your own one-of-a-kind perspective to share but you cannot capitalize on what makes you unique if you’re stifling your own voice to fit in with what others are doing.

Setting Clear Goals & Measurement Tactics

If you’re dedicating your time to something, you need to know if it’s working, right?!

Then why do so many business owners continue to dedicate precious time to tactics that aren’t moving the needle. It needs to stop.

If you make any marketing shifts this year, let it be moving to data-driven strategies. Set clear goals and have a plan to measure their efficacy. Data is your friend. Leveraging it will help make you more efficient in all areas of your business.

Stepping Outside Your Comfort Zone

What things have you been avoiding simply because it’s keeping you safe? Let this be the year you stop holding yourself back.

If you’re someone how has big ideas but never executes (calling myself out here) or gets stuck in a wash, rinse, repeat style of business operations, let 2025 be the year that you shake things up and make your musings a reality.

Diversifying Your Marketing Efforts

If you’re not using all of the outlets and mediums available to you, you’re missing out on some pretty huge growth opportunities.

Branch out. Whether that means repurposing your content on multiple platforms, launching a podcast, diving into the world of paid ads, leveraging the power of SEO or rolling out a robust visibility and PR strategy, the options available to you are endless.

Just in case you need another reminder, there are folks who built their businesses solely on TikTok and were subject to emotional whiplash after having the app disappear only to be reinstated. While the future of TikTok is clouded with uncertainty, this can happen to ANY social media platform…yes, even here on LinkedIn.

Diversifying your efforts and investing in platforms where you hold the ownership (website, email list, your own app, etc.) will exponentially lower the risk of your business going up in smoke overnight because of facets beyond your control.

 

Organic content marketing is proliferated with dull surface level ideas that you could find anywhere. True growth comes from a tailored strategy and consistent evolution. If you really desire success in business, you need to get comfortable with becoming a confident marketer. These 5 marketing shifts will help you do just that!